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The perfect social media match for your SMB

Apogee Compliance Group • Nov 12, 2018

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By Apogee Compliance Group 01 Jul, 2020
The question of monitoring your employees’ computers is a tricky one. Some say such a practice is unethical. But it can also be a way to prevent data breaches. Find out the pros and cons of monitoring your employees’ online behavior by reading this blog. And should you decide your business needs employee monitoring, we […]
By Apogee Compliance Group 26 Jun, 2020
Advances in IT have transformed paper medical records into digital files that can easily be accessed and stored. Sadly, this development has also resulted in sensitive healthcare data, or personal health information (PHI), becoming a bigger target for hackers. Because of this, healthcare providers must remain vigilant against all forms of cyberattacks. From financial information […]
By Apogee Compliance Group 24 Jun, 2020
Cutting costs is great for business, but only if doing so does not result in lower-quality products or services. You can achieve this kind of compromise in your IT system, too. Instead of investing in expensive computer hardware, you can opt for affordable but powerful thin and zero clients. What are thin and zero clients? […]
By Apogee Compliance Group 17 Jun, 2020
Most people don’t question the padlock icon that sometimes appears in their web browser’s address bar. If you’re one of those who didn’t know, it’s a security feature that authenticates websites and protects the information users submit to them. Another indicator you’re in a secure site is the HTTP before the site’s URL. But why […]
By Apogee Compliance Group 15 Jun, 2020
IT services are more critical than ever before, proving their value in the face of a health crisis and the abrupt shift to remote working. Here are some ways managed IT services providers (MSPs) are helping small companies leverage technology to support their remote teams and go about business as usual. Providing infrastructure and service […]
By Apogee Compliance Group 10 Jun, 2020
If you have an Android device, be careful! An exceptionally dangerous Android malware known as DEFENSOR ID is currently making the rounds in the Google Play Store. The malware exploits the Accessibility Services in an Android device to evade detection by traditional security measures. This threat can put your data and business in jeopardy, so […]
By Apogee Compliance Group 03 Jun, 2020
Residential Wi-Fi connections are slower and less reliable than enterprise-grade ones. But now that more people have shifted to remote work, having a fast and stable wireless connection at home is more important than ever. What can you do to ensure you don’t suffer dropped Wi-Fi signals while you’re in a videoconference or finishing up […]
By Apogee Compliance Group 27 May, 2020
With the COVID-19 pandemic, many business owners are cutting costs and jeopardizing their organization’s efficiency as a result. If you want to avoid this outcome, you should invest in cloud technology. The cloud will not just help you save money, but it will also help your business run more efficiently. Ensuring continuity and efficiency with […]
By Apogee Compliance Group 25 May, 2020
Many small- to medium-sized business (SMB) owners never expect a major crisis to hit their company and are often caught flat-footed when it does. Such events can cause downtime, which can lead to lost revenue and reduced profits. In addition, SMBs that fail to recover quickly from disruption face the risk of losing their customers […]
By Apogee Compliance Group 20 May, 2020
When it comes to cybersecurity, you probably think of protecting computers, apps, or online databases first and printers last. Precisely because they’re overlooked in, printers can be exploited by hackers and used as a gateway to infiltrate your systems. Secure your networks against intruders by following these steps. What makes business printers vulnerable to cyberattacks? […]
The perfect social media match for your SMB

Social media marketing can be tricky simply because there are so many platforms to choose from. Your first instinct might be to choose Facebook because it is the biggest name in the industry and has the widest reach, but just because it’s effective for other businesses doesn’t mean it will also match your business goals. Every business is different, so decision makers should familiarize themselves with all the available platforms before choosing one to invest in.

Facebook

Research shows that 77% of consumers in the US have social media profiles and that Facebook is the most utilized social media platform by users younger than 50 years old. With over two billion users, Facebook offers the biggest audience and is the perfect place for companies that are looking to increase their brand awareness.

Apart from the huge user base, Facebook also increases customers’ trust by lending otherwise stiff businesses a human touch. Although you don't have to invest heavily in this platform, you should at least create a basic page. Setting up your company’s page takes only a few minutes and not having one could affect your reputation.

YouTube

YouTube is the second largest search engine in the world with over 1.9 billion registered users. When properly utilized, it can bring in new customers and help you retain old ones. To increase your brand visibility and help viewers to get to know your company better, create a channel with videos about the products or services that you’re offering.

You can also encourage viewers to subscribe to your channel so they’ll be in the loop every time you upload a new video. Another huge advantage of using YouTube is that Google owns it, and videos from the site are more likely to appear on the first page of search results than other organic content.

Instagram

Launched in 2010, Instagram is one of the fastest growing social media platforms today. It boasts one billion registered users, mostly on the younger end of the scale (18-24 years old). Instagram is primarily for sharing photos and short videos, but it recently launched IGTV , an in-app tool for users and businesses to upload long-form videos.

Keep in mind that most users prefer to use Instagram for fun and creative content. The platform is known for beautiful photos, so choose aesthetic content over standoffish or corporate content.

To hit two birds with one stone, integrate your Instagram account with your Facebook page so every new picture or video on your profile will automatically post to your Facebook page.

Snapchat

Another trendy social media platform is Snapchat, which allows its 300+ million monthly users to share photos and videos that disappear within 24 hours. Businesses can use this platform to reach younger audiences through Snap ads, sponsored geofilters, and sponsored lenses.

Snap ads are 10-second full-screen videos with embedded links and calls to action that will appear on the timelines of targeted viewers. Sponsored geofilters and sponsored lenses, meanwhile, are custom filters that may contain elements relating to one’s brand. All these marketing options are available through AdManager , the app’s advertising platform.

Twitter

Twitter has 328 million active daily users. This number may be small compared to the other social media platforms on this list, but that’s precisely its charm: it gives users the feeling of security and coziness that comes from chatting with businesses directly and publicly. In fact, a whopping 85% of SMBs have Twitter accounts that they use to engage with current and potential customers. And because Twitter only allows up to 280 characters per tweet (excluding links), conversations between parties are straight to the point and results-oriented.

If you have more questions about social media platforms and how to use them strategically, contact us today.

By Apogee Compliance Group 01 Jul, 2020
The question of monitoring your employees’ computers is a tricky one. Some say such a practice is unethical. But it can also be a way to prevent data breaches. Find out the pros and cons of monitoring your employees’ online behavior by reading this blog. And should you decide your business needs employee monitoring, we […]
By Apogee Compliance Group 26 Jun, 2020
Advances in IT have transformed paper medical records into digital files that can easily be accessed and stored. Sadly, this development has also resulted in sensitive healthcare data, or personal health information (PHI), becoming a bigger target for hackers. Because of this, healthcare providers must remain vigilant against all forms of cyberattacks. From financial information […]
By Apogee Compliance Group 24 Jun, 2020
Cutting costs is great for business, but only if doing so does not result in lower-quality products or services. You can achieve this kind of compromise in your IT system, too. Instead of investing in expensive computer hardware, you can opt for affordable but powerful thin and zero clients. What are thin and zero clients? […]
By Apogee Compliance Group 17 Jun, 2020
Most people don’t question the padlock icon that sometimes appears in their web browser’s address bar. If you’re one of those who didn’t know, it’s a security feature that authenticates websites and protects the information users submit to them. Another indicator you’re in a secure site is the HTTP before the site’s URL. But why […]
By Apogee Compliance Group 15 Jun, 2020
IT services are more critical than ever before, proving their value in the face of a health crisis and the abrupt shift to remote working. Here are some ways managed IT services providers (MSPs) are helping small companies leverage technology to support their remote teams and go about business as usual. Providing infrastructure and service […]
By Apogee Compliance Group 10 Jun, 2020
If you have an Android device, be careful! An exceptionally dangerous Android malware known as DEFENSOR ID is currently making the rounds in the Google Play Store. The malware exploits the Accessibility Services in an Android device to evade detection by traditional security measures. This threat can put your data and business in jeopardy, so […]
By Apogee Compliance Group 03 Jun, 2020
Residential Wi-Fi connections are slower and less reliable than enterprise-grade ones. But now that more people have shifted to remote work, having a fast and stable wireless connection at home is more important than ever. What can you do to ensure you don’t suffer dropped Wi-Fi signals while you’re in a videoconference or finishing up […]
By Apogee Compliance Group 27 May, 2020
With the COVID-19 pandemic, many business owners are cutting costs and jeopardizing their organization’s efficiency as a result. If you want to avoid this outcome, you should invest in cloud technology. The cloud will not just help you save money, but it will also help your business run more efficiently. Ensuring continuity and efficiency with […]
By Apogee Compliance Group 25 May, 2020
Many small- to medium-sized business (SMB) owners never expect a major crisis to hit their company and are often caught flat-footed when it does. Such events can cause downtime, which can lead to lost revenue and reduced profits. In addition, SMBs that fail to recover quickly from disruption face the risk of losing their customers […]
By Apogee Compliance Group 20 May, 2020
When it comes to cybersecurity, you probably think of protecting computers, apps, or online databases first and printers last. Precisely because they’re overlooked in, printers can be exploited by hackers and used as a gateway to infiltrate your systems. Secure your networks against intruders by following these steps. What makes business printers vulnerable to cyberattacks? […]
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