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Web conversion made easy with 5 tips

Apogee Compliance Group • Oct 05, 2018

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By Apogee Compliance Group 01 Jul, 2020
The question of monitoring your employees’ computers is a tricky one. Some say such a practice is unethical. But it can also be a way to prevent data breaches. Find out the pros and cons of monitoring your employees’ online behavior by reading this blog. And should you decide your business needs employee monitoring, we […]
By Apogee Compliance Group 26 Jun, 2020
Advances in IT have transformed paper medical records into digital files that can easily be accessed and stored. Sadly, this development has also resulted in sensitive healthcare data, or personal health information (PHI), becoming a bigger target for hackers. Because of this, healthcare providers must remain vigilant against all forms of cyberattacks. From financial information […]
By Apogee Compliance Group 24 Jun, 2020
Cutting costs is great for business, but only if doing so does not result in lower-quality products or services. You can achieve this kind of compromise in your IT system, too. Instead of investing in expensive computer hardware, you can opt for affordable but powerful thin and zero clients. What are thin and zero clients? […]
By Apogee Compliance Group 17 Jun, 2020
Most people don’t question the padlock icon that sometimes appears in their web browser’s address bar. If you’re one of those who didn’t know, it’s a security feature that authenticates websites and protects the information users submit to them. Another indicator you’re in a secure site is the HTTP before the site’s URL. But why […]
By Apogee Compliance Group 15 Jun, 2020
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By Apogee Compliance Group 10 Jun, 2020
If you have an Android device, be careful! An exceptionally dangerous Android malware known as DEFENSOR ID is currently making the rounds in the Google Play Store. The malware exploits the Accessibility Services in an Android device to evade detection by traditional security measures. This threat can put your data and business in jeopardy, so […]
By Apogee Compliance Group 03 Jun, 2020
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By Apogee Compliance Group 27 May, 2020
With the COVID-19 pandemic, many business owners are cutting costs and jeopardizing their organization’s efficiency as a result. If you want to avoid this outcome, you should invest in cloud technology. The cloud will not just help you save money, but it will also help your business run more efficiently. Ensuring continuity and efficiency with […]
By Apogee Compliance Group 25 May, 2020
Many small- to medium-sized business (SMB) owners never expect a major crisis to hit their company and are often caught flat-footed when it does. Such events can cause downtime, which can lead to lost revenue and reduced profits. In addition, SMBs that fail to recover quickly from disruption face the risk of losing their customers […]
By Apogee Compliance Group 20 May, 2020
When it comes to cybersecurity, you probably think of protecting computers, apps, or online databases first and printers last. Precisely because they’re overlooked in, printers can be exploited by hackers and used as a gateway to infiltrate your systems. Secure your networks against intruders by following these steps. What makes business printers vulnerable to cyberattacks? […]
Web conversion made easy with 5 tips

Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them.

Make it mobile-friendly

More people are now surfing the web on the go – via smartphones, tablets, and laptops. If you want a piece of this traffic, you need to make your website's design responsive to all mobile devices.

To give your visitors an enjoyable mobile experience, make sure your website design fits the screen of any device. Additionally, all elements of your website – pages, resources, actions, and so on – should be easily accessible. If not, visitors will get frustrated and click away to a competitor. And who can blame them? You’d probably do the same.

Make it easy for customers to contact you

This means displaying your phone number in the upper-right corner of every page and providing a simple, easy-to-find contact form. While some people prefer not to give up their email address for fear it will be picked off by spambots, it can serve as another contact option for those who hate web forms. Ideally, you will provide more than one way for your customers to contact you. Give your visitors a choice, make it easy, and they will come.

Keep it simple

Have you started to notice a theme here? Proper web design can be summed up in one word: easy. People are always busy. They don’t have time to navigate a complicated website, dig through dozens of pages to find a contact number, or try and figure out what it is that you’re selling because your mobile site doesn’t display content properly.

So when it comes to design, simplicity makes sense. When producing a simple website, every page, word, and image you create must have a singular purpose: to get visitors to contact you. Don’t waste time distracting them with excessive information, silly games, or flashy animations. Instead, have a nice clean layout so they can understand what you’re offering quickly and can contact you with a click.

Include personal photos whenever possible

Say you have to choose between two different websites. They both sell the same thing and look virtually the same. The key difference is that one uses real photos of the owner and his or her staff, while the other uses generic stock images of business people. Assuming images from both sites are of the same quality, which one will you more likely choose? Undoubtedly, the one that looks the most authentic.

So next time you have to choose between stock images and shooting photos of you and your staff, invest some time and money in quality pictures taken at a studio – it’ll be worth every penny.

Move social media icons to the bottom of the page

Everyone loves throwing social media icons on their websites, and it’s not a bad idea to show your credibility. However, if you put these at the top of the page, your visitor is more likely to click on them immediately. Sounds cool, right? Wrong. When this happens, you just created an exit for them to leave your site and never return – and we all know how easy it is to get distracted on social media.

Instead, place your social media icons at the bottom of the page or in the footer area. Remember the goal of your website is to convert. If your visitors leave before they get a chance to explore your services, content, and offerings, you’ve lost them before you even had them.

Need a website or another solution to enhance your digital presence? Give us a call and leverage our IT expertise for your business.

By Apogee Compliance Group 01 Jul, 2020
The question of monitoring your employees’ computers is a tricky one. Some say such a practice is unethical. But it can also be a way to prevent data breaches. Find out the pros and cons of monitoring your employees’ online behavior by reading this blog. And should you decide your business needs employee monitoring, we […]
By Apogee Compliance Group 26 Jun, 2020
Advances in IT have transformed paper medical records into digital files that can easily be accessed and stored. Sadly, this development has also resulted in sensitive healthcare data, or personal health information (PHI), becoming a bigger target for hackers. Because of this, healthcare providers must remain vigilant against all forms of cyberattacks. From financial information […]
By Apogee Compliance Group 24 Jun, 2020
Cutting costs is great for business, but only if doing so does not result in lower-quality products or services. You can achieve this kind of compromise in your IT system, too. Instead of investing in expensive computer hardware, you can opt for affordable but powerful thin and zero clients. What are thin and zero clients? […]
By Apogee Compliance Group 17 Jun, 2020
Most people don’t question the padlock icon that sometimes appears in their web browser’s address bar. If you’re one of those who didn’t know, it’s a security feature that authenticates websites and protects the information users submit to them. Another indicator you’re in a secure site is the HTTP before the site’s URL. But why […]
By Apogee Compliance Group 15 Jun, 2020
IT services are more critical than ever before, proving their value in the face of a health crisis and the abrupt shift to remote working. Here are some ways managed IT services providers (MSPs) are helping small companies leverage technology to support their remote teams and go about business as usual. Providing infrastructure and service […]
By Apogee Compliance Group 10 Jun, 2020
If you have an Android device, be careful! An exceptionally dangerous Android malware known as DEFENSOR ID is currently making the rounds in the Google Play Store. The malware exploits the Accessibility Services in an Android device to evade detection by traditional security measures. This threat can put your data and business in jeopardy, so […]
By Apogee Compliance Group 03 Jun, 2020
Residential Wi-Fi connections are slower and less reliable than enterprise-grade ones. But now that more people have shifted to remote work, having a fast and stable wireless connection at home is more important than ever. What can you do to ensure you don’t suffer dropped Wi-Fi signals while you’re in a videoconference or finishing up […]
By Apogee Compliance Group 27 May, 2020
With the COVID-19 pandemic, many business owners are cutting costs and jeopardizing their organization’s efficiency as a result. If you want to avoid this outcome, you should invest in cloud technology. The cloud will not just help you save money, but it will also help your business run more efficiently. Ensuring continuity and efficiency with […]
By Apogee Compliance Group 25 May, 2020
Many small- to medium-sized business (SMB) owners never expect a major crisis to hit their company and are often caught flat-footed when it does. Such events can cause downtime, which can lead to lost revenue and reduced profits. In addition, SMBs that fail to recover quickly from disruption face the risk of losing their customers […]
By Apogee Compliance Group 20 May, 2020
When it comes to cybersecurity, you probably think of protecting computers, apps, or online databases first and printers last. Precisely because they’re overlooked in, printers can be exploited by hackers and used as a gateway to infiltrate your systems. Secure your networks against intruders by following these steps. What makes business printers vulnerable to cyberattacks? […]
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