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Reasons your business needs CRM software

Apogee Compliance Group • Oct 22, 2018

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Reasons your business needs CRM software

Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference. Here’s a handful of reasons to make the switch.

Grows with your business

The ol’ Rolodex may have been useful for managing a few clients, but you’ll need a much better solution if you plan to maintain relationships with hundreds, possibly thousands, more. CRM scales with your business, meaning it can handle larger data sets and more clients as you expand your sales operation.

Organizes your data

CRM software acts as a central database for all your sales records and transactions. This means important customer information can be retrieved in just a few clicks rather than by rifling through thousands of documents, sticky notes, and disorganized cabinets. And since CRM is hosted in the cloud, sales data, customer interactions, and other actionable information are available for the entire company.

Improves customer service

Your sales team could be the most persuasive individuals in the world, but this means nothing if they can’t recall anything about their clients and their preferences. When your sales staff follows up on leads or existing customers, CRM will automatically retrieve contact history, past purchases, and customer preferences from your client database and display them on a single page during the call.

Armed with detailed customer information, sales representatives will be able to recommend products and services that meet the client’s needs. So instead of struggling through a sales call, marketing employees can focus on delivering a professional sales pitch.

Streamlines your sales funnel

CRM comes equipped with workflow management functions, supporting your sales pipeline in a number of ways. For example, you can configure your CRM to send instant follow-up emails when a lead visits a particular product page. You can even use automation to track where certain leads are in the sales pipeline and delegate the task to one of your sales closers.

Analyzes sales data

With real-time sales information, business managers can track marketing campaigns and adjust their strategy accordingly. For instance, you might notice that click-through-rates for promotional emails and company newsletters are higher during Tuesday afternoon than Friday night. Having this information can help you focus your marketing efforts and message to generate more leads.

In addition, you can use CRM to analyze customer calling activity, market demographics, lead conversion rates, and key performance indicators to influence future business decisions.

Understanding your customers can put you several steps ahead of the competition. If you need to manage contacts, eliminate time-consuming procedures, and improve your sales performance, CRM is the perfect business solution.

Contact us today to find out whether CRM is the right fit for your business.

By Apogee Compliance Group 01 Jul, 2020
The question of monitoring your employees’ computers is a tricky one. Some say such a practice is unethical. But it can also be a way to prevent data breaches. Find out the pros and cons of monitoring your employees’ online behavior by reading this blog. And should you decide your business needs employee monitoring, we […]
By Apogee Compliance Group 26 Jun, 2020
Advances in IT have transformed paper medical records into digital files that can easily be accessed and stored. Sadly, this development has also resulted in sensitive healthcare data, or personal health information (PHI), becoming a bigger target for hackers. Because of this, healthcare providers must remain vigilant against all forms of cyberattacks. From financial information […]
By Apogee Compliance Group 24 Jun, 2020
Cutting costs is great for business, but only if doing so does not result in lower-quality products or services. You can achieve this kind of compromise in your IT system, too. Instead of investing in expensive computer hardware, you can opt for affordable but powerful thin and zero clients. What are thin and zero clients? […]
By Apogee Compliance Group 17 Jun, 2020
Most people don’t question the padlock icon that sometimes appears in their web browser’s address bar. If you’re one of those who didn’t know, it’s a security feature that authenticates websites and protects the information users submit to them. Another indicator you’re in a secure site is the HTTP before the site’s URL. But why […]
By Apogee Compliance Group 15 Jun, 2020
IT services are more critical than ever before, proving their value in the face of a health crisis and the abrupt shift to remote working. Here are some ways managed IT services providers (MSPs) are helping small companies leverage technology to support their remote teams and go about business as usual. Providing infrastructure and service […]
By Apogee Compliance Group 10 Jun, 2020
If you have an Android device, be careful! An exceptionally dangerous Android malware known as DEFENSOR ID is currently making the rounds in the Google Play Store. The malware exploits the Accessibility Services in an Android device to evade detection by traditional security measures. This threat can put your data and business in jeopardy, so […]
By Apogee Compliance Group 03 Jun, 2020
Residential Wi-Fi connections are slower and less reliable than enterprise-grade ones. But now that more people have shifted to remote work, having a fast and stable wireless connection at home is more important than ever. What can you do to ensure you don’t suffer dropped Wi-Fi signals while you’re in a videoconference or finishing up […]
By Apogee Compliance Group 27 May, 2020
With the COVID-19 pandemic, many business owners are cutting costs and jeopardizing their organization’s efficiency as a result. If you want to avoid this outcome, you should invest in cloud technology. The cloud will not just help you save money, but it will also help your business run more efficiently. Ensuring continuity and efficiency with […]
By Apogee Compliance Group 25 May, 2020
Many small- to medium-sized business (SMB) owners never expect a major crisis to hit their company and are often caught flat-footed when it does. Such events can cause downtime, which can lead to lost revenue and reduced profits. In addition, SMBs that fail to recover quickly from disruption face the risk of losing their customers […]
By Apogee Compliance Group 20 May, 2020
When it comes to cybersecurity, you probably think of protecting computers, apps, or online databases first and printers last. Precisely because they’re overlooked in, printers can be exploited by hackers and used as a gateway to infiltrate your systems. Secure your networks against intruders by following these steps. What makes business printers vulnerable to cyberattacks? […]
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